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Marketing essays papers deal with the strategies, procedures and rules of communicating the value of a product or service to consumers with the objective of promoting and selling the product or service. The evaluation of the application of various marketing techniques is a regular task in writing marketing essay papers. A typical marketing technique entails the selection of the target markets, market segmentation, evaluation of consumer behavior, and advertisement of the product’s value to consumers. Market analysis allows a business to identify the individuals, who are willing and can buy a good or service. An effective market analysis affects an organization’s market segmentation and orientation techniques. The concept of market segmentation is essential when writing a marketing plan essay. When you divide the market into blocks of customers with similar needs and wants, you can determine the primary and secondary target-markets for your product, service or brand. Market research is a crucial marketing activity, which enables an organization to determine the behavior of consumers. Both the qualitative and quantitative market research techniques offer crucial data for the design of an effective marketing plan.

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When writing your marketing essay papers, the analysis of the opinions, attitudes, beliefs and perceptions of consumers is vital. Ascertaining the buying behavior of consumers allows an organization to develop marketing tactics that entice and persuade consumers to buy a product or service. For example, a marketing plan for a fruit smoothie business that will sell smoothies made from organic products has a great appeal to health-conscious consumers compared to beverages such as soda. The use of primary and secondary data in market analysis helps an organization to develop a marketing plan focused on enhancing the identified strengths and opportunities while handling the effects of the identified weaknesses and threats. The development of a marketing strategy should consider the resources available to a firm so that the outlined goals and objectives are attainable.

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