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Marketing Management Papers

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Strategic management essays and research papers should offer an assessment of the organization’s internal and external environments, resources and policies, which will guarantee the achievement of set objectives. Strategic management models and frameworks define the procedures for data generation, analysis and synthesis of the data in a strategy. Your strategic management essay or research paper should present relevant concepts and principles to direct efforts and consistent response to the business environment. The two chief marketing management processes are formulation and implementation. The formulation of a strategy entails the analysis of the business environment and decisions regarding the organization’s competitiveness. A strategic manager can achieve effective environmental analysis using tools such as PESTLE analysis, Porter’s five forces and SWOT analysis. The derivation of strategic decisions relies on the insights generated through environmental analysis. Strategic decisions should respond to concerns such as the target customers, purchasing behavior, competitive advantage, business opportunities and risks, and the skills and capabilities essential to the organization.

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The implementation of a strategy focuses on the alignment and mobilization of the organization’s resources to facilitate the outlined strategic objectives. The strategic manager should adopt techniques that allow the structuring of resources, leadership, communication, and feedback systems to ensure sustained progress towards the strategic goals. Outstanding strategic management essays and research papers should present concepts and frameworks such as experience curve, portfolio theory, industry structure, and core competency in the analysis of strategic management strategies.

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